Data Protection

Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing procedures below do not state otherwise.
"Personal data" is any information relating to an identified or identifiable natural person.

Server log files

You can use our websites without submitting personal data.  
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address, amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the smooth operation of our website as well as improving our services.
Contact

Responsible person

Contact us at any time. The contact details of the person responsible for data processing can be found in our legal notice.

Proactive contact of the customer by e-mail

If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article 6(1)(f) GDPR.
We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Orders      

Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you.  
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a minimum.

Advertising      

Use of your personal data for the sending of postal advertising

We will use your personal data (name, address) that we have received in the process of the sale of goods or services to send you postal advertising, unless you have objected to this use. The provision of these data is necessary for conclusion of an agreement. Failure to provide it will prevent the conclusion of any agreement.
The processing will be carried out on the basis of Article 6(1)(f) GDPR for the purposes of our legitimate interest in direct advertising. You can object to this use of your address information at any time by contacting us. You will find the contact details for exercising your right to object in our imprint.

Use of your email address for mailing of newsletters
 
We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from the distributor.
Your data will be forwarded to a service provider for email marketing in the course of order processing. It will not be forwarded to other third parties.

Use of your email address for mailing of direct marketing
 
We use your email address, which we obtained in the course of selling a good or service, for the electronic transmission of marketing for our own goods or services which are similar to those you have already purchased from us, unless you have objected to this use. You must provide your email address in order to conclude a contract. Failure to provide it will prevent the conclusion of any contract. The processing will be carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your email address at any time by contacting us. You will find the contact details for exercising your right to object in our imprint. You can also use the link provided in the marketing email. This will not involve any costs other than transmission costs at basic tariffs.

For the purposes of sending newsletters and direct advertising, we may also use the IT resources of affiliated companies pursuant to §§ 15 et.seq. AktG (German Stock Corporation Act), which in this respect act as our Data Processors. Accordingly, we have entered into Data Processing Agreements in accordance with Art. 28 GDPR. One of these affiliated companies is located outside the European Union in the USA. To ensure the lawfulness of the data transfer to our Data Processor in the USA, we employ the Standard Contractual Clauses provided by the European Commission in accordance with Art. 46 (2) (c) GDPR. The Standard Contractual Clauses ensure an adequate level of data protection: when your data is processed in the USA, your rights are protected and safeguarded in the same way as in the European Union.

Merchandise management      

Use of an external merchandise management system
 
We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose your personal data as collected in the course of the order will be sent to Mauve

Payment service providers & Credit check      

Use of PayPal

All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en (https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en)


Data collection and processing as part of a credit check

When paying in advance, e.g. by invoice or direct debit, we reserve the right to obtain a credit report on the basis of mathematical and statistical processes using  SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden. For this purpose we will transmit the personal data required for a credit assessment to the above company and use the information received on the statistical likelihood of a payment default for a balanced decision on the justification, execution or termination of the contractual relationship. The credit check can include probability values (score values) which are calculated on the basis of scientifically recognised mathematical and statistical procedures, taking address information among other things into account. Your interests worthy of protection will be taken into account in accordance with legal requirements. The data processing is for the purpose of credit checking for initiation of contract. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in protection from payment default when paying in advance. You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation. The provision of data is required for conclusion of contract with your desired payment method. Failure to provide it will mean that the contract cannot be concluded with your desired payment method.


Cookies

Our website uses cookies. Cookies are small text files which are saved in a user's internet browser or by the user's internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user's operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again.

Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website. Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers: Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en (https://support.google.com/accounts/answer/61416?hl=en) Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies) Mozilla Firefox: https://support.mozilla.org/en-US/kb/block-websites-storing-cookies-site-data-firefox (https://support.mozilla.org/en-US/kb/block-websites-storing-cookies-site-data-firefox) Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)


technically necessary cookies

Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.

The use of cookies or comparable technologies is carried out on the basis of Art. 25 para. 2 TTDSG. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.


Analysis & Advertising tracking      

Use of the Google Analytics

Our website uses the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. In this process the following information, inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google.
Google Analytics uses technology such as cookies, web storage in the browser and tracking pixels which enable an analysis of your use of the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and stored there. Google relies on standard contractual clauses as suitable guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks?hl=en-US (https://policies.google.com/privacy/frameworks) and https://business.safety.google/gdpr/ (https://business.safety.google/gdpr/).Both Google and the US government authorities have access to your data. Google may combine your data with other data, such as your search history, personal accounts, usage data from other devices and any other information Google has about you.  
IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) and/or at https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and at https://policies.google.com/technologies/cookies?hl=de (https://policies.google.com/technologies/cookies?hl=de).

Use of Matomo
 
Our website uses the analysis tool Matomo by InnoCraft Ltd. (150 Willis St, 6011 Wellington, New Zealand; "Matomo"). The processing of data serves to analyse this website and its visitors. For this purpose cookies may be used to facilitate recognition of your internet browser. In this process the following information, inter alia, can be collected: IP address, information on the browser and the device you are using, files you have clicked on or downloaded, clicks on links to third-party websites, referrer URL (website via which you accessed our website), URL of our website, number of times you have visited the website, date of your first visit, date and time of the visit, time zone, location data. A usage profile can be generated from this data under a pseudonym. The data collected with Matomo technologies will not be used to identify the website user personally in future or combined with personal data on the bearer of the pseudonym without the separately issued consent of the affected party.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you.
The use of Matomo and the associated collection and storage of data can be deactivated at any time with effect for the future.

Use of Facebook Pixel

Our website uses the remarketing function "Custom Audiences" by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland "Facebook").
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum (https://www.facebook.com/legal/controller_addendum). According to this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the rights of the data subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data protection concerns Meta Platforms Ireland's obligations under the joint processing agreement.
This application serves to address the visitor to the website with interest-related advertising on the social network Facebook.
We have implemented Facebook's remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook's servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised, interest-related Facebook ads.
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available.The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of
personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum (https://www.facebook.com/legal/EU_data_transfer_addendum). The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Facebook's collection and use of data and your associated rights and options for protecting your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).

Use of Google Ads conversion tracking

Our website uses the online marketing program "Google Ads", including conversion tracking (evaluation of user actions). Google conversion tracking is a service operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users.
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available.The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks) and https://business.safety.google/adscontrollerterms/ (https://business.safety.google/adscontrollerterms/).
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google's data privacy policy at: https://www.google.com/policies/privacy/ (https://www.google.com/policies/privacy/)
Use of the remarketing or "similar target groups" function by Google Inc.
Our website uses the remarketing or "similar target groups" function by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
This application serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and information interest into account.
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at: https://www.google.com/privacy/ads/ (https://www.google.com/privacy/ads/)

Rights of persons affected and storage duration

Duration of storage  

After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person
 
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to complain to the regulatory authority
 
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.

Right to object
 
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims.
If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.

Use of social media presences
 
We are represented with online presences in the social networks and platforms specified below. These presences allow us to communicate directly with customers, interested party and users. Furthermore, the presences serve the purpose of advertising our products and services. When you access our social media presences your data may be collected and stored automatically for the purpose of advertising and market research. User profiles are created from this data using pseudonyms. These can also be used, for example, to show you interest-related advertising inside and outside the platforms. Cookies are regularly used for this purpose; these enable the recognition of an Internet browser and store your interests and your usage behaviour.

The data processing is performed on the basis of Article 6(1)(f) GDPR due to our legitimate interest in direct communication with users and the optimisation of the design of our online presence.

If you have given your consent to the operators of the respective social media platforms to process your data, e.g. by ticking a box, the processing takes place on the basis of Article 6(1)(a) of GDPR. You can withdraw your consent at any time by contacting the operator of the respective platform without affecting the legality of the processing carried out with your consent up to the withdrawal.

If the operators of the social media platforms used by us have their registered office in the USA, your data may also be processed on servers in the USA. 
The assertion of rights of data subjects and requests for information can most effectively be addressed directly to the providers of the platforms, since only they have access to your data and can take immediate measures and provide information. We will of course support you if required.

You will find more detailed information on the terms of use and data protection of the respective platform as well as a detailed description of the further data processing and the respective procedures available for objection on the web pages of the providers at:

Instagram by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
http://instagram.com/legal/privacy/ (http://instagram.com/legal/privacy/)

Facebook by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/)

Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no adequacy decision from the EU Commission is available.The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).

Use of Page Insight  

Our fan page uses the analysis function "Page Insight" by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Irland; "Facebook ").

We and Meta Platforms Ireland are jointly responsible for data processing using the Page Insights analysis function. This processing is based on the agreement on joint processing of personal data which is available at https://www.facebook.com/legal/terms/page_controller_addendum (https://www.facebook.com/legal/terms/page_controller_addendum).
 
Meta Platforms Ireland accepts primary responsibility in accordance with GDPR for data processing and fulfils all obligations arising from GDPR with regards to the processing of this data, including the information obligations in accordance with Articles 12 and 13 GDPR, data subject rights in accordance with Articles 15 to 22 GDPR, and the security specifications set out in Articles 32 to 34 GDPR. Furthermore, Meta Platforms Ireland shall provide the data subject with the essentials of the agreement on joint data processing.
  
This function serves the purposes of advertising and market research, in order to provide you with more relevant content and develop new functions that will be of interest to you. Facebook uses cookies here to enable analysis of your visit to the fan page. 

The information generated by the cookie regarding your use of the fan page is usually transferred to a Facebook server in the USA and stored there. Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no adequacy decision from the EU Commission is available.The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum (https://www.facebook.com/legal/EU_data_transfer_addendum). 

Processing is carried out on the basis of Article 6 (1) f) GDPR due to our legitimate interest in targeted advertising and targeted design of the fan page. 
You can find more detailed information on the terms and conditions of use and data protection at https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).

 

Last update: July 5th 2022